DraftFCB retains TDA account

TDADraftFCB has retained the Training and Development Agency for Schools (TDA) DM account following a four-way shoot-out. The agency has been tasked with developing on and offline work for the government body.

The pitch was handled by the COI with DraftFCB winning out against four undisclosed agencies

The agency will build on the TDA’s current marketing strategy which aims to attract the interest of potential recruits for a career in teaching, particularly for high demand subjects such as maths and science.

Part of the brief will be to target recruits from under-represented groups, such as ethnic minority groups, those with disabilities, and male primary school applicants. The agency will aim to help TDA achieve its goal of recruiting around 40,000 people to its Initial Teacher Training programme each year.

On the appointment, Josh Beattie, direct marketing manager at the TDA says: “DraftFCB presented us with lots of imaginative and practical ideas and solutions.”

The first piece of work is expected to break in October.

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