People behind it: Pete Davis
Founded in 2005, Getmemedia is the brainchild of Pete Davis, formerly media controller at Nestlé, who recognised the need for a different way through which client companies could browse a range of communications ideas and media agencies get innovative ideas in front of client advertisers. www.getmemedia.com is effectively a directory of communications and marketing ideas, from the very small to the very big. Opportunities include sponsoring the English Cream Tea Festival, sampling in night clubs or sponsoring Santas’ grottos in shopping centres.
Sometimes innovation is all about being the first to do something right, rather than being the first with the idea. The basic idea behind Getmemedia is not new – there have been directories that have tried to perform a similar service for years – but what Pete Davis has done is recognise that clients need a faster way to access relevant information on possible marketing ideas, particularly given the explosion in media channels and opportunities offered by new technology.
Proof of the pudding is in the eating, and Getmemedia has attracted the endorsement of the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA), and has also signed up a range of blue-chip clients. It has also branched out, with a briefing service that allows media owners to disseminate their latest ideas fast, and a free training service for marketers, educating them about new opportunities and how to assess their value.
How it fits
Davis appears to have successfully married the directory concept with the internet and thrown in more than a dash of client-side media savvy. He has brought some big names on board – including Andrew Harrison, the Marketing Society’s marketer of the year in 2003, and Joe Lamb, former director of communications at ISBA. The free training sessions are a particularly good way to get access to senior and mid-level clients.