Oxford Airport is relaunching its brand in a bid to become a key player in the international business air travel market. The airport’s new business aviation centre opens today (July 17).
The new brand identity has been created by brand consultancy and communications advisor StrategicFusion. It has developed a new service brand called Oxfordjet, which will operate customer support and aviation services at the airport.
The move is part of a multi-million pound investment programme undertaken by joint owners the Reuben Brothers and private equity company Dawnay Day. StrategicFusion has also designed and produced marketing and communication materials for the new brand.
StrategicFusion managing director, Stephen Rogers, says the new positioning is intended to bring the airport into the 21st century and give it a “dynamic feel”. He adds: “It is about an understated but high-quality brand.”
Oxford Airport managing director, Steve Jones, says: “Business aviation is a booming market, but it is a crowded one so it is critical that we have a strong proposition.”
The airport says that Oxford is “one of the fastest growing regions in Europe” and will provide “easy access” to cities such as London and Birmingham.
StrategicFusion works across several sectors and its clients include The Go-Ahead Group and University of Birmingham.