Seatwave has struck a deal with music management company Grand Union Management to become its official ticket reseller. The deal is a first of its kind for fan to fan ticket exchange.
The deal will mean that fans of the bands handled by Grand Union stable, including The Enemy, Seasick Steve, Reverend and The Makers, Mongrel and Boy Kill Boy, will be able to sell unwanted ticket and arrange for them to be picked up at the gig box office. Seatwave and Grand Union say the deal allows greater security for fans, by allowing tickets to be picked up on the night.
David Bianchi, managing director of the Grand Union Group, says that the secondary ticketing market is as developed as the ticket market itself and “up until now had no accountability.”
He adds: “The ability for our clients to earn fairly from the secondary market represents not only another income stream, but hopefully the beginning of the end of our artists’ fans being ripped off outside shows.”
Earlier this year, the Government indicated that it will not intervene in the secondary market for live music enabling the industry to find its own solution.
Seatwave says it is planning to forge similar deals with other music management companies.