Lexus has handed its direct marketing and digital account to Kitcatt Nohr Alexander Shaw following a three-way pitch against incumbent Partners Andrews Aldridge and Archibald Ingall Stretton.
The agency’s brief will cover lead generation, prospect and customer relationship management programmes across all media channels. The Toyota-owned car brand’s data management will continue to be handled by Fuel, which is part of Partners Andrew Aldrige.
Matt Button, CRM and database manager of Lexus says: “I have nothing but respect for the work Partners have done over the last six years. We felt the time was right to review our strategy and our agency and we were bowled over by the coherence, creativity and gravitas of the Kitcatt Nohr team.”
Lexus’ advertising agency CHI & Partners and regional marketing agency EMO are unaffected by the new appointment.
Kitcatt Nohr’s clients include Glenfiddich, Britannia, NS&I, John Lewis, Citroen, Waitrose, the Department of Health, WWF and NSPCC.