Lexus picks Kitcatt Nohr Alexander Shaw for DM brief

Lexus has handed its direct marketing and digital account to Kitcatt Nohr Alexander Shaw following a three-way pitch against incumbent Partners Andrews Aldridge and Archibald Ingall Stretton.

The agency’s brief will cover lead generation, prospect and customer relationship management programmes across all media channels. The Toyota-owned car brand’s data management will continue to be handled by Fuel, which is part of Partners Andrew Aldrige.

Matt Button, CRM and database manager of Lexus says: “I have nothing but respect for the work Partners have done over the last six years. We felt the time was right to review our strategy and our agency and we were bowled over by the coherence, creativity and gravitas of the Kitcatt Nohr team.”

Lexus’ advertising agency CHI & Partners and regional marketing agency EMO are unaffected by the new appointment.

Kitcatt Nohr’s clients include Glenfiddich, Britannia, NS&I, John Lewis, Citroen, Waitrose, the Department of Health, WWF and NSPCC.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here