Boots is reviewing its £56m media planning and buying account, currently held by MediaCom. The retailer has already drawn up a shortlist, including the incumbent, and will be contacting successful agencies today (July 21).
The review comes as the retailer announces that it is realigning its marketing and trading teams across its business. It has bought the two divisions †together under a new commercial function that aims to help it fulfil its ambition to become a †”world class pharmacy-led health and beauty retailer”.
The marketing team has been restructured under Elizabeth Fagan, marketing director, with new directors for loyalty and customer relationship management, customer communications and in-store marketing. Meanwhile, the trading team, lead by trading director Ian Filby, will cover health, beauty, mass appeal, boots.com, customer offer development, and commercial best practice.
It has also created a new Boots Brands and Exclusives team, which will be led by newly appointed director Nick Collard. He will be responsible for developing the retailer’s own brands such as No7 and Soltan, and the brands it sells exclusively, such as The Sanctuary. It will also sit in the trading team.
MediaCom has handled the account since 2003 and has since extended its relationship to include strategic planning, which was previously handled by Naked.