Bray Leino wins Royal Mint marketing account

The Royal Mint has appointed Bray Leino to handle its marketing account, including its four-way programme for the London 2012 Olympics. It pitched against two undisclosed agencies to win the business.

The first coin minted as part of the London 2012 programme will be the Handover Coin, which celebrates the official Olympiad handover from Beijing to London. It will be launched on August 24 at the Party in The Mall.

The Royal Mint marketing director, Dave Knight, says he believes “there is far greater potential” in its coin collector business “than has been realised to date”. It is not clear if there was an incumbent agency.

The Royal Mint is an executive agency of the Government and is based in Wales. As well as minting new coins, it issues commemorative coins and memorabilia for collectors, creates medals and makes jewellery. It has made coins in more than 100 countries and has a history stretching back over 1,100 years.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here