Holly and Fearne to promote new Nintendo DS range

Ubisoft, the computer games company, has signed TV presenters Holly Willoughby and Fearne Cotton to promote Imagine, a new range of Nintendo DS video games.

Ubisoft, the computer games company, has signed TV presenters Holly Willoughby (right) and Fearne Cotton (left) to promote Imagine, a new range of Nintendo DS video games.

The games are targeted at girls aged between six and 12 years old and will be rolled out over the next year. The range launches next month with Imagine Girl Band, followed by titles including Imagine Dream Weddings, Imagine Movie Star and Imagine Teacher.

Willoughby and Cotton will feature in a year-long marketing campaign to promote the Imagine range, appearing across all UK media.

Willoughby is well known for presenting television shows such as Dancing On Ice on ITV1. She will also be taking over from Fearne in presenting this year’s Xtra Factor, the behind-the-scenes show following auditionees for The X Factor.

Cotton co-hosts the weekend chart show on Radio 1 and has presented a number of TV programmes and events such as Top of the Pops and Live8. Most recently, she co-presented Nelson Mandela’s 90th birthday party concert in Hyde Park.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here