Ubisoft, the computer games company, has signed TV presenters Holly Willoughby (right) and Fearne Cotton (left) to promote Imagine, a new range of Nintendo DS video games.
The games are targeted at girls aged between six and 12 years old and will be rolled out over the next year. The range launches next month with Imagine Girl Band, followed by titles including Imagine Dream Weddings, Imagine Movie Star and Imagine Teacher.
Willoughby and Cotton will feature in a year-long marketing campaign to promote the Imagine range, appearing across all UK media.
Willoughby is well known for presenting television shows such as Dancing On Ice on ITV1. She will also be taking over from Fearne in presenting this year’s Xtra Factor, the behind-the-scenes show following auditionees for The X Factor.
Cotton co-hosts the weekend chart show on Radio 1 and has presented a number of TV programmes and events such as Top of the Pops and Live8. Most recently, she co-presented Nelson Mandela’s 90th birthday party concert in Hyde Park.