More Than is working with Junction, the affinity arm of BGL Group, to launch a new motor insurance product, More Than Select. The brand is targeted at consumers who apply for, but do not buy, a More Than quote.
More Than Select will offer customers an alternative quote from a panel of insurers without having to resubmit details. The Royal & SunAlliance-owned insurance brand says it hopes the service will allow it to be more competitive.
It is the second major initiative for the RSA direct brand this summer. In June it launched a car insurance product aimed at women in a bid to rival brands such as Esure-owned Sheila’s Wheels. More Than Women Drivers’ Insurance offers a number of female-friendly benefits, such as handbag cover and priority roadside assistance.
The affinity partnership with Junction will last for five years. Junction managing director Peter Thompson says: “As a well-respected insurance brand, it’s important for More Than to be able to offer a competitive quote to every customer who enquires.”
Junction, which formed in 2002, also has partnerships with brands including the Post Office, Marks & Spencer Money, Auto Trader and Debenhams.