Walker Media triumphs in Health Lottery 8m media account pitch

Walker Media has won the 8m media planning and buying account for the launch of the Health Lottery. The appointment comes after a three-way pitch against MindShare and ZenithOptimedia.

Walker Media has won the £8m media planning and buying account for the launch of the Health Lottery. The appointment comes after a three-way pitch against MindShare and ZenithOptimedia.

The news comes days after Delaney Lund Knox Warren (DLKW) was tipped to win the advertising account for the new lottery, after Vallance Carruthers Coleman Priest (VVCP) dropped out of the pitch leaving only DLKW in the running (MW 17 July).

The Health Lottery, as it has become known, is a new lottery-style game, which, it is understood, will donate money to health-related charitable causes.

The enterprise is headed by former Camelot commercial chief Ian Milligan (pictured), who is thought to be planning an autumn launch. The company does not yet have a licence to operate a lottery but applied for one in June. The Gambling Commission says it is possible for a licence to be awarded with two months of application.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here