Arik Air seeks global ad agency for 10m brief

Arik Air, the Nigerian airline, is seeking an agency to handle its global advertising business, ahead of launching an international carrier later this year. The account is worth an estimated £10m.

The airline is understood to have already approached several agencies about its account. It is thought the review will be handled from its London headquarters.

Ojemai Investments, which owns the airline, is known to be keen to promote both its brand and its new routes and services. Arik Air currently operates a number of domestic services with only one international connection to Ghana’s capital city Accra.

It now intends to expand its service to the Far East and the US from the Nigerian capital of Lagos. It has already been granted four landing slots at Heathrow from September, and hopes to increase this to a daily service.

Arik Air took over the former Nigeria Airways facilities in Lagos three years after the company went into liquidation.

Earlier this month it announced an order of seven next-generation 737s at the Farnborough Airshow, taking its total on order to 17.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here