Discount supermarkets take highest ever market share

Discount supermarkets are taking their highest ever share of the grocery spending it the UK as consumers continue to rein in spending, according to the Taylor Nelson Sofres (TNS) Worldpanel grocery market share figures.

The discount chains took a 5.9% share of grocery spending over the 12 weeks to July 13. Aldi has reported 20% growth year-on-year, which gives it a 2.9% share of the market, and Lidl has grown by 14%, increasing its market share to 2.4%.

The “big four” retailers have still recorded growth with Tesco’s seeing growth of 6.5% and retaining the highest market share at 31.3%. Asda and Morrisons both grew their market share by 9% with Asda now accounting for a 16.9% of the market and Morrisons taking an 11.3% share. Sainsbury’s has a 15.9% market share, growing by 5.6% year-on-year.

The trend towards discount retailers is still relatively small in the UK compared to continental Europe. In France, discounters take 11% of grocery spending and 38% in Germany, according to the TNSEuropanel.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here