Hotel booking website the Hotel Reservation Service (HRS) is launching a campaign to support the roll-out of the service to leisure travellers in the UK.
Previously HRS targeted only business professionals in the UK but recently it appointed integrated agency Kitcatt Nohr Alexander Shaw and media agency Rocket to create a campaign to support a consumer push (MW May 29). The online campaign called “Holiday Crimes” launches at the end of July and is aimed at consumers looking for a last-minute summer or autumn break.
The agency has also created a viral campaign that centres on a character called Judge Holiday (pictured), who passes judgement on “amusing” holiday stories via a video link. Users will be encouraged to pass the link on to friends.