Bauer Radio has launched its Kiss radio service on the Apple iPhone. The service allows fans to listen to Kiss 100 through their iPhone’s mobile internet browser.
Bauer says this is the first time a UK radio broadcaster has been able to offer advertisers pre-roll commercial advertising to target mobile listeners.
The Kiss 100 stream incorporates an “audio bumper” prior to the live Kiss coverage, giving advertisers the opportunity to target listeners. A tailored landing page has also been developed for the iPhone website, giving advertisers further opportunities to target consumers.
Bauer Radio is looking at opportunities with other mobile phone operators to broaden the platforms on which Kiss 100 can be heard and to extend the range of advertising opportunities. The service on the iPhone will also be extended later this month to include Kiss 101 and 105 stations.