Text generation use mobiles to surf web

Consumers are using mobile phones for texting and browsing the internet rather than making phone calls, according to figures from the Mobile Data Association (MDA).

The report, released today (July 29), shows that nearly 1.5 billion texts were sent in the first five months of year, a growth of 30% on the same period in the previous. The MDA expects to see a further 30% growth this year, fuelled by the promotion of all inclusive tariffs, new devices and lower roaming charges.

It also says picture and video messaging are “gathering real pace” due to improved and automated settings. Over 10 million pictures and videos were sent during the period – a 30% increase on the year before.

The number of mobile internet users between May 2006 and May 2008 rose from 13 million to 16 million. The industry body predicts a further growth of about 20% by 2009.

The MDA says new operator pricing and internet enabled devices such as the iPhone and Nokia N95 will be “key” to driving adoption. It predicts that mobile internet will become a “true rival” for traditional desktop internet access.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here