Chick Smith Trott wins 4m Douwe Egberts

Chick Smith Trott is tipped to win the 4m integrated advertising brief for Sara Lee-owned coffee brand Douwe Egberts.

Chick Smith Trott is tipped to win the £4m integrated advertising brief for Sara Lee-owned coffee brand Douwe Egberts.

The Cagney-owned agency is understood to have pitched with sister division Cubo, which specialises in promotional marketing, against Vallance Carruthers Coleman Priest and Albion.

It is understood to be the only agency left in the running in the review, which is being overseen by the AAR.

A campaign is understood to be launching before Christmas, with a push behind both Douwe Egberts’ ground and instant coffee portfolio.

The Sara Lee-owned brand is also understood to have earmarked a significant marketing investment for its Senseo range of coffees and machine, which is part of a co-branded strategy with Philips.

It is thought that the machine’s status as a Christmas gift is a key factor in the timing of the first campaign.

The review was called last month, with the coffee brand open to appointing either an integrated agency to handle its advertising and direct marketing account or appointing separate agencies to the two pieces of business (MW June 5).

Douwe Egberts is the third biggest coffee brand in the UK by market value, according to Mintel data. Nestlé-owned Nescafé had an estimated value of £304m in 2007, followed by Kraft-owned Kenco, with £139m, and Douwe Egberts with £47m.

The win follows an unsettled period for Cagney, with the departure of chief executive Paul Simons and the subsequent promotion of Steve Mattey to replace him. It is undergoing an internal review, which is expectedto lead to organisational changes. CST managing director Nick Simons is also understood to be leaving the company (MW last week).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here