Miss World gets interactive

Miss World has launched an interactive website and online channel to encourage fans to interact with the brand. The site will offer global advertising and sponsorship opportunities.

The internet protocol TV channel (IPTV) will offer photos of the current competition and from its archives, news and programmes as well as coverage of every round of the latest contest. Viewers will be allowed “behind the scenes” of the beauty pageant and can also learn the contestants’ beauty secrets.

The site and channel, which have been created by Internet Television Productions, is seeking partner suppliers and licence agreements for the Miss World brand for merchandise, which will be sold on the site.

The website will have a diary written by the current Miss World and photos of her travels around the world.

Miss World attracts a TV audience of 2.2 billion people every year, which is over a third of the world population.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here