Neo@Ogilvy and US search company Covario have been jointly appointed to handle the £4m Europe, Middle East and Africa paid-search marketing account for Intel.
The two agencies, which pitched together, beat the incumbent Universal McCann and a number of other undisclosed agencies.
Covario already holds the search account for Intel in the US and it is believed it approached Neo@Ogilvy to pitch together for the EMEA business. It will be managed from the London office.
Neo@Ogilvy is part of OgilvyOne and handles digital media planning and buying. It also works with clients including TUI and Orange. Its global clients include IBM, American Express, Kodak, Lenovo and Yahoo!Last month the agency was involved in the launch of a campaign to promote a co-branded credit card venture in Asia Pacific between American Express and Cathay Pacific. Locally, the agency recently teamed up with Titan Outdoor to create an outdoor campaign for Cisco.
Neo@Ogilvy and Covario’s win follows the appointment of OMD to the $300m (£149m) global account. The Omnicom-owned agency won the business following a pitch against Starcom and incumbent Universal McCann, which has handled the account since March 2005.
McCann Erickson handles the advertising account for Intel and has not been affected by the changes to the media roster.
Covario is a privately-held company with investment from private and strategic investors including Dubilier & Company, FTVentures and Voyager Capital.