Salter selects Clinton Partnership to build its UK branding

The Clinton Partnership marketing services agency has won the advertising account for homewares and scales brand Salter. The win follows a three-way pitch against undisclosed agencies.

The appointment is part of “ambitious plans” to build Salter’s market share and grow the brand in the UK.

The agency has developed a campaign that will focus on the precision and accuracy of Salter scales, with the strapline, “Salter – precisely”, which will launch in August. It will initially run across lifestyle press, although it is expected to be extended into a TV campaign next year.

The first ads will show the new Salter baking scales, with following ads featuring salt and pepper mills, stainless steel trivet scales, smart jugs, chopping-board scales and Salter’snew Prosharp knife range.

Salter products are available in the UK through outlets including Harrods, John Lewis, Debenhams, Selfridges, Tesco and Argos.

Salter was founded in 1760 in the village of Bilston, England, by Richard Salter, a spring maker who manufactured “pocket steelyards”, similar to a fisherman’s scale. In March 2004 it was sold to the US based HoMedics company.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here