TIML Radio’s ‘Spot the Virgin’ game plays up new branding

TIML Radio, the new owner of Virgin Radio, is launching an online game that aims to begin migrating listeners away from the Virgin brand, ahead of the station’s relaunch later this year.

The Spot the Virgin game, which goes live next Monday, builds on “spot the difference” by asking users to decide if they can see any Virgin branding in an image. Players win “kudos” for getting it right.

The station says there are 56,000 images, audio and video clips and pieces of text that contain Virgin Radio branding. The game aims to enlist the station’s 250,000 signed-up VIP members to help it weed out the branding, starting with the images. It is expected to be rolled out later in the year.

The game, which has been developed by TIML’s in-house digital team, will be supported during the Christian O’Connell Breakfast show and the Geoff Show.

It aims to highlight to listeners that the station will be relaunching with a new music and entertainment-led brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here