Month: August 2008

High-end Air Wick variant gains diffuser

Reckitt Benckiser has introduced a new “diffuser” air freshener under its Air Wick Aqua Essences brand. The launch is part of the total £25m marketing support programme for Air Wick. The product will be positioned as a high-end air freshener that will look good as well give off fragrances. It combines scented clear liquid and […]

BA partners Heart 106.2 for radio contest

Heart 106.2, the Global Radio-owned station, and British Airways are offering listeners the chance to win tickets for gigs abroad. The Love Music Live promotion will run on the Breakfast show with Jamie Theakston and Harriet Scott. It is the first promotion to run as part of BA’s sponsorship of the show and it will […]

The Times adds 10p to cover price

News International’s The Times will be the latest newspaper to raise its cover price this year. The weekday editions will go up by 10p to 80p from Monday (September 1). The new cover price for The Times will see it match that of The Daily Telegraph, The Guardian and The Independent. This year so far […]

Sugar and spice and all things nice?

Little girls love to dress up. How far should commerce be allowed to encourage them? The issue has been given a new poignancy with the imminent debut of a pair of Goth-style figures called Scarlet and Crimson, who are being touted, by their owners, as an antidote to Barbie and Bratz. The characters will initially […]

European watchdog probes BA tie-ups

The European Commission has launched an investigation into British Airways’ planned alliance with American Airlines and Iberia. The EU’s anti-trust authorities will investigate if the proposed collaboration will create an unfair dominance of Heathrow Airport. Announced earlier this month, the airlines’ tie-up will seek to take advantage of the EU and US Open Skies agreement, […]

Vimto appoints head of marketing

Vimto Soft Drinks has appointed Neil Gibson as head of marketing. He has joined from Fox’s Biscuits where he was marketing manager. Gibson will report to managing director Jonathan Bye and will be responsible for brand management, consumer and category insight and new product development. He will also oversee the next phase in the development […]

Npower the latest energy company to hike prices

Utility giant npower has become the fifth energy supplier to raise its prices in less than two months. As of today (August 29), the company is raising its gas prices by 26% and electricity by 14%. The energy company blames the move, which will see an average annual increase of £162 for gas customers, on […]

Zoom Airlines files for bankruptcy

Zoom Airlines has begun bankruptcy proceedings after failing to come to grips with rising aviation fuel prices. The discount carrier, which has UK offices at Gatwick Airport, has cancelled all future flights while leaving hundreds of passengers stranded. The Canadian-based airline has issued a statement confirming it has suspended all of its flights. In the […]

High Street sales jobs suffer slump

The wet summer and the continued pressure on consumer spending has hit sales and jobs on the High Street, according to a report by Confederation of British Industry. The CBI Distributive Trades Survey says that 60% of respondents said sales in the first half in August were lower than a year ago with just 13% […]

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