Reckitt Benckiser has introduced a new “diffuser” air freshener under its Air Wick Aqua Essences brand. The launch is part of the total £25m marketing support programme for Air Wick. The product will be positioned as a high-end air freshener that will look good as well give off fragrances. It combines scented clear liquid and […]
Heart 106.2, the Global Radio-owned station, and British Airways are offering listeners the chance to win tickets for gigs abroad. The Love Music Live promotion will run on the Breakfast show with Jamie Theakston and Harriet Scott. It is the first promotion to run as part of BA’s sponsorship of the show and it will […]
News International’s The Times will be the latest newspaper to raise its cover price this year. The weekday editions will go up by 10p to 80p from Monday (September 1). The new cover price for The Times will see it match that of The Daily Telegraph, The Guardian and The Independent. This year so far […]
Little girls love to dress up. How far should commerce be allowed to encourage them? The issue has been given a new poignancy with the imminent debut of a pair of Goth-style figures called Scarlet and Crimson, who are being touted, by their owners, as an antidote to Barbie and Bratz. The characters will initially […]
The European Commission has launched an investigation into British Airways’ planned alliance with American Airlines and Iberia. The EU’s anti-trust authorities will investigate if the proposed collaboration will create an unfair dominance of Heathrow Airport. Announced earlier this month, the airlines’ tie-up will seek to take advantage of the EU and US Open Skies agreement, […]
Vimto Soft Drinks has appointed Neil Gibson as head of marketing. He has joined from Fox’s Biscuits where he was marketing manager. Gibson will report to managing director Jonathan Bye and will be responsible for brand management, consumer and category insight and new product development. He will also oversee the next phase in the development […]
Phones4U marketing director Jim Slater will leave the company at the end of the month after four years in the role. The mobile phone retailer is now looking for a replacement.
Utility giant npower has become the fifth energy supplier to raise its prices in less than two months. As of today (August 29), the company is raising its gas prices by 26% and electricity by 14%. The energy company blames the move, which will see an average annual increase of £162 for gas customers, on […]
L’Or蠬’s first half profit has been hit by rising costs of energy and raw materials. The maker of brands such as Maybelline and Lancome posted a 6.6% net profit in the six months to June 30.
Zoom Airlines has begun bankruptcy proceedings after failing to come to grips with rising aviation fuel prices. The discount carrier, which has UK offices at Gatwick Airport, has cancelled all future flights while leaving hundreds of passengers stranded. The Canadian-based airline has issued a statement confirming it has suspended all of its flights. In the […]
Microsoft is acquiring online survey company Greenfield Online for $486m (265.8m). The deal will include its popular European shopping comparison site Ciao.
The wet summer and the continued pressure on consumer spending has hit sales and jobs on the High Street, according to a report by Confederation of British Industry. The CBI Distributive Trades Survey says that 60% of respondents said sales in the first half in August were lower than a year ago with just 13% […]
Land Rover has announced a new four-year sponsorship agreement with both Premier Rugby and the Rugby Football Union. The deal includes the launch of a brand new, countrywide grass roots tournament called the Land Rover Premiership Cup. As the official vehicle of Premier Rugby, the umbrella organisation of the 12 Guinness Premiership clubs, Land Rover […]
The era of Labour spin is far from over with Gordon Brown spending more on marketing and advertising than Tony Blair, according to claims by The Conservative Party. The Tories say the Prime Minister has increased spending on campaigns by £54m over his first year. It says that the Government spent £391m on advertising, marketing […]
Manchester Evening News has seen a 85.8% leap in circulation year on year in an otherwise gloomy regional newspaper market, according to the Audit Bureau of Circulations figures for the six months to June. The paper has been buoyed by its hybrid part free, part paid-for model. The Guardian Media Group title, which distributes 52.2% […]