The Sun to slash cover price across UK

News Group Newspapers is dropping the cover price of The Sun newspaper across the UK, putting it in line with the cover price in London. The paper will go down from 35p to 30p.

In September, the cover price in London was slashed from 35p to 20p in London and the South East. It then raised the price to 25p in May. Most recently, on July 21, it again raised it to 30p.

The Sun’s Monday to Friday cover price in England and Wales is currently 35p and 30p in the Carlton TV area and Scotland. From today (August 4), 2,500,000 copies of the paper currently selling at 35p will drop to 30p.

The new nationwide price of 30p will make The Sun 10p cheaper than the Daily Mirror, 20p cheaper than the Daily Mail and 5p cheaper than the Daily Star.

The Sun marketing director Roland Agambar says: “At a time when many companies, including our competitors, are constantly cutting costs to the detriment of their product, we are constantly looking to improve our product and increase the value we give to our readers.”

The Sun will continue to pay its retailers in England based on a cover price of 35p.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here