Extreme sports publisher launches online TV channel

Factory Media, the extreme sports publisher, is launching an online sports TV channel in the UK. Mpora.tv will provide content including action documentaries and event highlights.

The channel, which launches in the UK today (4 August), is set to extend across Europe during the year. The launch is intended to supplement the user-generated video website Mpora.com and is aimed at expanding its core audience to include mainstream viewers.

Mpora.tv will commission exclusive documentaries and stream full-length DVDs in addition to airing highlights from European events in sports such as surfing, snowboarding, skateboarding, mountain biking and motocross.

The channel intends to capitalise on increasing interest in action sports from a wider audience.

Factory Media publishes 14 magazines across Europe, in English, French, German, Spanish, Portuguese and Russian. Titles include The Surfers Path, Surf Europe, BMXmag, Sidewalk and Moto.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here