Factory Media, the extreme sports publisher, is launching an online sports TV channel in the UK. Mpora.tv will provide content including action documentaries and event highlights.
The channel, which launches in the UK today (4 August), is set to extend across Europe during the year. The launch is intended to supplement the user-generated video website Mpora.com and is aimed at expanding its core audience to include mainstream viewers.
Mpora.tv will commission exclusive documentaries and stream full-length DVDs in addition to airing highlights from European events in sports such as surfing, snowboarding, skateboarding, mountain biking and motocross.
The channel intends to capitalise on increasing interest in action sports from a wider audience.
Factory Media publishes 14 magazines across Europe, in English, French, German, Spanish, Portuguese and Russian. Titles include The Surfers Path, Surf Europe, BMXmag, Sidewalk and Moto.