FA to launch England-branded laptops

The English Football Association has signed a licensing deal with computer manufacturer Hi-Grade to produce a range of England-branded laptops, launching before the end of this year.

The machines will feature England football branding, including the Three Lions crest and are expected to retail at around £300.

The FA deal, through its licensing arm CPLG, is designed to extend the reach of the England brand into a new sector. The computers will be aimed at younger football fans.

Hi-Grade is the UK’s largest laptop manufacturer. Marketing director Ori Yiassournis says: “The licence is another opportunity to create a sought-after laptop, which is also affordable to the younger football supporting generation.”

Najmie Allette, FA licensing executive, adds: “This is a desirable product for any England football fan, we strive to give consumers new product choices to show their support for the national football team.”

The FA has owns the rights to the Three Lions crest as well as the current England squad and the FA Cup, it has deals covering sports gear, apparel, souvenirs and collectibles.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here