E.on, the utility giant, has appointed WPP-owned MediaCom to handle its estimated £30m media planning and buying account. The win follows a pitch which included the incumbent Initiative.
The shortlist also included agencies such as Phd. The account encompasses digital media planning and buying, which has previously been handled by Zed Media.
The media review started in May this year, but its advertising account, which is handled by TBWA/London, has not been affected.
At the start of this year, e.on launched a “See it and Save” campaign (pictured) to show consumers how they can save energy. It also installed smart meters in consumer’s homes as part of a drive to encourage them to go green.
The energy company dropped its Powergen brand last year to use its e.on corporate brand. It also stepped down as the £10m sponsor of the national weather, which it had been involved with for five years, and was replaced by insurance company Esure.