Telegraph Media Group has overhauled its mobile platform in a bid to improve usability and attract more users. It comes just two weeks after the publisher announced plans to relaunch its website.
Its mobile portal has been redesigned to be “clearer and sharper”, according to the publisher and will continue to provide users with updated news, sport and travel information.
The development is part of TMG’s wider strategy of attracting consumers to its three media platforms – print, online and mobile.
It also follows last month’s redesign of Telegraph.co.uk, with the changes to the website expected to lead to an increase in advertising inventory. The redesign is being rolled out gradually, initially affecting the news, business and sport sections of the site, with further changes to be implemented every four to six weeks into 2009.
In May, TMG brought all its digital operations under the control of Mike Moore, who was promoted to the new post of digital general manager. The move is part of the publisher’s continuing operational restructure aimed at capitalising on digital growth.