IAB launches video advertising standards

IAB-EuropeThe Internet Advertising Bureau (IAB) is launching the first industry wide standards for online pre-roll and post-roll video ads. It is hoped they will simplify the planning, creative, booking and buying process, as well as improving quality.

The IAB says the standards are a response to concerns that advertisers are not capitalising on online video opportunities, “as many traditional agencies and production companies continue to ignore the needs of media owners.”

Online video usage is increasing rapidly, with 11.45m people watching video clips online in January, according to BRMB. The IAB says media owners are receiving a multitude of file types and varying degrees of quality.

The standards recommend that video ads should be 15 seconds or less, should be widescreen and have a specified dimension size of: Primary 16:9, 426×240 pixels or Secondary: 4:3, 320×240 pixels. The IAB recommends bit rates of 200kbps, 500kbps and 750kbps. The IAB also recommends that ads contain legible text in video ads and less detail, in order to consider screen size.

The standards are available to download from the IAB website.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here