Condé Nast UK is understood to be planning a multi-million pound relaunch of the American technology magazine Wired, and is in talks with advertising agencies about launching a UK version and an accompanying website next year.
The relaunched magazine is expected to hit the newsstands in early 2009. Condé Nast is understood to have briefed agencies as part of its bid to cash in on the renewed interest in technology and help relaunch the title in the UK and the rest of Europe.
The US edition of the monthly title was launched 15 years ago and was bought by Condé Nast in 1998. It reports on how technology affects business, education, science and entertainment.
From 1998 to 2006, Wired magazine and Wired News online had separate owners. Condé Nast bought the website two years ago for £12.5m ($25m), reuniting the magazine with its website.
In the UK, GQ publishing director Jamie Bill will oversee the magazine’s relaunch.
Insiders say that Condé Nast, which relies heavily on luxury goods advertising for its glossy monthly portfolio, is one of the few publishing empires that continues to rake in “huge” advertising revenue despite the current economic downturn.
It recently appointed DDB Paris to the pan-European ad brief for Glamour, the handbag-size women’s monthly following a four-way pitch against JWT London, Ogilvy Advertising and BETC Euro RSCG.
The brief for Glamour was to support the magazine’s growing reach and also its fashion credentials (MW June 19, 2008).