Northcliffe Media is beefing up its marketing department with the creation of two new roles. The move comes as the newspaper industry grapples with widespread advertising revenues declines.
The roles have been created by Northcliffe Media’s director of marketing Sean Mahon, who stepped into the newly-created role earlier this year. To date he has been supported by marketing manager Maria Bailey. They act as the group marketing arm for the publishing group and liaise with the marketing teams in the six regions Northcliffe occupies across the UK.
Mahon is looking to hire a trade marketing specialist, who will oversee display and classifieds advertising, and speak to marketers and agencies about the advantages of advertising in Northcliffe’s newspapers and website.
The second position will encompass web analytics and intelligence, which has been created to bolster the publisher’s understanding of digital.
“As we continue to move towards becoming a fully fledged multi-platform operation and more and more of what we do is digitally focused, it makes sense for us to increase our understanding of what’s going on with our users, market trends and how we can improve the experience of users on our site to make it more attractive for our advertisers,” Mahon says.
Northcliffe reaches over 3 million unique users per month through its “this is” branded network of websites.