Thomas Cook folds sites into single online location

thomascookTravel firm Thomas Cook is dropping four of its brands’ stand-alone websites as it prepares for a relaunch of

The sites for Manos, Panorama, Escapades and Aspro are being closed this week. Customers will be redirected to the parent firm’s website.

The four brands became part of the Thomas Cook portfolio following its merger with MyTravel last year. Thomas Cook says that although the companies will all continue to operate, their websites will be abandoned.

The move follows the transfer of another former MyTravel brand, Airtours, onto the Thomas Cook site earlier this year, which resulted in increased conversion rates.

Thomas Cook director of e-commerce Russell Gould says the Thomas Cook website will feature products from all the firm’s brands, as well as third party content.

“The strategy is that we offer one platform where all the products are available,” he explains. “The website operates like a retailer, so we need to offer everything that is available on the market.”

A rebuilt version of the website will go live next month with better search capabilities, more products and personalised content.

“We are consolidating as many sites as possible before we go live with the new version,” says Gould.

The redesign, developed with Accenture, aims to encourage customers to return by remembering their previous searches and bookings.

Extra products will include bookings with Eurostar and Hotels4U, which was bought by Thomas Cook earlier this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here