Blackthorn Cider targets West Country sports fans

Blackthorn Cider is targeting sports fans in the West Country through an outdoor campaign. The ad, which breaks on August 11, will have the strapline: “Loving Sport in the Blackthorn Country”.

The outdoor ads have been created by Kinetic and AMS Media and will run across JCDecaux and Clear Channel’s roadside 48-sheet and six-sheet sites across the West Country. It will be supported by radio, regional press and sports editorial.

AMS Media says the out-of-home element allows the brand “to deliver tactical exposure in key towns” across the South West to communicate Blackthorn’s “strong affinity” with sports clubs in the area.

The summer is a key advertising period for cider brands and rivals Magners and Brothers have both ramped up their marketing activity over recent months.

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