GE pushes Beijing Olympics sponsorship

General Electric (GE) is launching a global campaign to promote its sponsorship of the Beijing Olympics. It breaks to coincide with the opening ceremony later today (August 8).

The advertising, created by BBDO NY, is designed to create awareness of GE’s status as a worldwide partner of the International Olympic Committee. The advertising focuses on key products GE has provided for the Beijing Games such as wind, lighting and water technology.

A series of print and outdoor executions will appear first in China and Europe and from August 19 in the US. One execution shows the rainwater recycling system that GE has developed for the “Bird’s Nest” National Stadium, another features the wind turbines that will help supply the grid that powers the Olympics and a third centres on the lighting systems which will be used at the National Aquatic Centre.

Four online ads, shot in China, have also been created and will run on Yahoo!, AOL and MSN. GE has also built an “Imagination Centre” in the Olympic Sponsor Village in Beijing, which is intended to bring GE’s Olympic partnership to life by providing an interactive experience.

The US campaign will include a series of television as concentrating on GE’s wind, biogas and aircraft engine technologies.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here