The National Magazine Company’s weekly celebrity title Reveal is re-branding itself as the “celebrity magazine written by celebrities” in a bid to differentiate itself from rival women’s weeklies. The new look magazine is being supported by a major advertising campaign.
As part of its new strategy Reveal has recruited a line-up of well known personalities to write celebrity inspired advice in the areas of money, beauty, home, fashion, travel, agony and online.
The contributors include chef James Martin, actress Martine McCutcheon and TV presenter Nicky Hambleton-Jones.
The TV ad (pictured) promoting the changes will air on August 18 and be supported by press advertising. Created by HMDG, it will consist of ten TV executions and star eight celebrities who will write for the magazine.
The re-brand follows research conducted by the company which found that consumers are interested in reading about celebrities that inspire their family or work life.
The new look magazine will go on sale on August 19.