Match.com campaign to target single men

Online dating site match.com is launching a summer TV campaign to target men for the first time. The ads carry the strapline “Too Many Women” to illustrate the fact that online dating is now a popular choice for women.

The new campaign has been created by US agency Hanft Raboy & Partners and will break in the UK on August 18.

They will air across TV channels including Sky Sports, Bravo, Setanta Sports and MTV. The TV spots will go live for two weeks in the UK, with media planning and buying carried out by Initiative.

Jason Stockwood, match.com’s managing director says: “This campaign illustrates the fact that online dating is now a very popular choice for women. Over 4.6 million people sign up to match.com in the UK alone to date marking, categorically, that online dating is now the new natural way to find love.”

The new ads will be used to complement match.com’s existing “Don’t Wait for Cupid and Fate” campaign.

According to match.com men were the first adopters of online dating and in the early nineties made up more than 70% of its customers base.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here