Sara Lee is launching a £3.6 m television campaign for its Ambi Pur home fragrance range. The ten-month campaign will kick off next week with a two-week burst to back its Puresse collection.
New work created by Grey and Joshua G2 will air across terrestrial, digital and Sky television channels.
The initial burst will feature the plug-in product Puresse 3volution, which alternates three separate fragrances, and will incorporate a ten-second tag for the Ambi Pur aerosol range.
A second push in September will focus on the Puresse single perfume plug-ins. The Ambi Pur Puresse range is allergen reduced and comes in fragrances such as “air” and “cotton” and is available in three formats: single plug-in, aerosol and triple plug-in.
The brand has also signed a deal to sponsor the Nick Snaith show on the Heart Network. The £500,000 radio sponsorship will run for six months.
Media buying has been handled by Manning Gottlieb OMD.