Johannesburg in bid to outlaw ambush marketing

FIFA%20logoJohannesburg is proposing a new law to stop ambush marketing ahead of the FIFA World Cup in 2010. The plans include heavy fines or a prison sentence for brands that break the rules.

The South African city is working with FIFA to put the new by-law in place and it is consulting with residents over the next month on the plans.

The new laws aim to prevent ads being launched by brands not sponsoring the event from appearing within a kilometre of World Cup venues or stadiums, and from within a hundred metres of FIFA Fan Parks.

It would also ban ads on main roads within two kilometres of the final location or in nearby airports and major train stations.

In the past, major sporting events including the World Cup and the Olympics have been plagued by brands using heavy marketing to drown out activity by official sponsors.

London Organising Committee of the Olympic Games (LOCOG) has already bought all of the outdoor sites across the UK for the three month prior to the games in a bid to cut out ambush marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here