Mediacom wins 12m IG Index account

Spread-betting operator IG Group has appointed Mediacom to the 12m global media planning and buying business for IG Index, its financial spread-betting arm. MediaCom pitched against ZenithOptimedia and Phd for the business.

IG%20Group%2C%20websiteSpread-betting operator IG Group has appointed Mediacom to the £12m global media planning and buying business for IG Index, its financial spread-betting arm. MediaCom pitched against ZenithOptimedia and Phd for the business.

The review was called in May this year and has been led by marketing director David Hodge, who joined IG a month earlier (MW.co.uk May 29). Three undisclosed agencies were involved at an earlier stage.

Hodge wants to consolidate the business into one network as the group currently uses a number of different agencies depending on the region and channel. He has also kicked off a review of IG Index’s global advertising, which is currently handled in-house (MW August 14).

Earlier this year, IG Group launched its sports arm, IG Sports as a separate brand. Previously, the sports offering sat under the IG Index label but now operates separately, branded as IG Sports and extrabet.com.

IG Group is planning to relaunch its financial arm, IG Index, which operates across Europe, Australia, Singapore and the US. It offers bets on various financial markets, such as shares, interest rates and house prices.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here