Spread-betting operator IG Group has appointed Mediacom to the £12m global media planning and buying business for IG Index, its financial spread-betting arm. MediaCom pitched against ZenithOptimedia and Phd for the business.
The review was called in May this year and has been led by marketing director David Hodge, who joined IG a month earlier (MW.co.uk May 29). Three undisclosed agencies were involved at an earlier stage.
Hodge wants to consolidate the business into one network as the group currently uses a number of different agencies depending on the region and channel. He has also kicked off a review of IG Index’s global advertising, which is currently handled in-house (MW August 14).
Earlier this year, IG Group launched its sports arm, IG Sports as a separate brand. Previously, the sports offering sat under the IG Index label but now operates separately, branded as IG Sports and extrabet.com.
IG Group is planning to relaunch its financial arm, IG Index, which operates across Europe, Australia, Singapore and the US. It offers bets on various financial markets, such as shares, interest rates and house prices.