The Carbon Trust is beefing up its marketing department with the creation of the new position of group head of marketing.
The role, which is yet to be filled, will form part of a revamped marketing structure due to come into effect later this year.
The changes have been prompted by an expansion in the government-funded body’s activities.
The group head of marketing will take the lead in developing and implementing marketing programmes. He or she will report to director of marketing and communications Peter Hambly.
The Carbon Trust has launched two new businesses in the past 12 months. They are a carbon reduction label, which indicates to consumers a commitment from manufacturers to reduce the carbon footprint of their products, and the Carbon Trust Standard, which certifies that an organisation has reduced its carbon footprint. The body says both businesses will require “significant” marketing activity to “support them as they grow”.
In March, the Carbon Trust appointed WCRS to its £12m advertising business for the next three years, after a three-way pitch against other roster agencies Vallance Carruthers Coleman Priest (VCCP) and Rainey Kelly Campbell Roalfe/Y&R.
The pitch came after the Carbon Trust appointed the three agencies to its roster in January 2007. VCCP was handed a one-year contract as lead agency, which expired at the beginning of 2008.
At the same time, the organisation reviewed its media planning and buying business with a similar pitch among roster agencies Manning Gottlieb OMD, Media Planning Group and Edwards Groom Saunders. Manning Gottlieb OMD, which had held the account for a year, retained the business.