Peugeot Vans set to sponsor UEFA Cup matches on Five

Five has secured Peugeot Vans as the broadcast sponsor of the UEFA Cup after failing to sew up a sponsorship deal last year. Thesponsorship will extendthe broadcaster’s relationship with the marque, with Peugeot already the long-running sponsor of Five’s peak-time movies.

Sky Bet was the last broadcast sponsor of the UEFA Cup, but the deal ran out in July 31, 2006. The new partnership will see Peugeot Vans sponsoring matches broadcast between August 14 and March 19 next year.

The sponsorship package consists of an opening and closing credit, idents and the use of the Peugeot logo on all related promotional trailers.

Other sponsorship developments at Five include cider brand Bulmers signing up to sponsor the new series entitled Rory and Paddy’sGreat British Adventure.

The deal, negotiated by Bulmers’ media agency Starcom MediaVest, will see it feature in branded programme credits and idents created by Glasgow-based advertising agency Frame.

It will form part of the £20m marketing programme that Scottish & Newcastle has invested in the cider brand this year.

Rory and Paddy’s Great British Adventure will run on Five for four weeks, starting on August 13. It features comedians Rory McGrath and Paddy McGuiness, who leave the city to travel around the country in a camper van.

Graeme McKenzie, marketing manager at Bulmers, says the aim is to reinforce its TV campaign “Squeezing the Best Out of the Great British Summer”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here