Sainsbury’s is targetting students with a new pre-paid voucher card that can be topped by parents and used to buy groceries and homewares. The Meal Ticket will be launched next month.
Parents will be able to take the Meal Ticket to a checkout, credit the card with the initial desired amount, from £1 to £750, keep the top-up card and give the other card to the child. It can be used to buy over 30,000 products across Sainsbury’s stores.
The Meal Ticket can also be used in Sainsbury’s coffee shops and petrol stations. It is being launched as part of the “Great Student Value” promotion, which will run in-store from the end of August until the end of September.
The launch is being supported by a PR campaign targeting national media and also a direct marketing campaign.