The Kwik Fit fitter is being revived after an eight-year absence in a new campaign that aims to show the automotive retailer does more than just fit tyres. The new ads break tonight (August 18).
The campaign, created by DDB London, want to drive awareness that today’s Kwik Fit fitter has an increased technical expertise and that the retailer offers broader range of products.
The modern day team do not sing and dance but instead “amaze” customers with their leftfield skills. One execution shows a fitter hypnotising a small boy, who is banging a water fountain much to the annoyance of his mother, and another shows a fitter drawing a portrait of the customer. The campaign, which has seven different executions, has the strapline: “Kwik Fit. You’ll be amazed at what we do.”
Chris Bosworth, business development and marketing director at Kwik Fit, says: “The Kwik Fit fitter became something of a TV institution and so we felt the time was right to bring our people back to the screen to show Kwik Fit has moved on.”
The original “singing and dancing” Kwik Fit fitters were introduced in September 1984 but were scrapped in 2000.