The Kwik Fit fitter returns

The Kwik Fit fitter is being revived after an eight-year absence in a new campaign that aims to show the automotive retailer does more than just fit tyres. The new ads break tonight (August 18).

The campaign, created by DDB London, want to drive awareness that today’s Kwik Fit fitter has an increased technical expertise and that the retailer offers broader range of products.

The modern day team do not sing and dance but instead “amaze” customers with their leftfield skills. One execution shows a fitter hypnotising a small boy, who is banging a water fountain much to the annoyance of his mother, and another shows a fitter drawing a portrait of the customer. The campaign, which has seven different executions, has the strapline: “Kwik Fit. You’ll be amazed at what we do.”

Chris Bosworth, business development and marketing director at Kwik Fit, says: “The Kwik Fit fitter became something of a TV institution and so we felt the time was right to bring our people back to the screen to show Kwik Fit has moved on.”

The original “singing and dancing” Kwik Fit fitters were introduced in September 1984 but were scrapped in 2000.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here