London 2012 launches “celebration” video campaign

London 2012 is launching an integrated video campaign based on “celebration” to tie in with the handover party in The Mall on Sunday (August 24). It is inviting the public to send in footage and photos of their own celebrations, which will be edited into a film and broadcast at the event.

The London Organising Committee of the Olympic Games (Locog) says the best clips will be included in a video, which features the track You and Me by One Night Only.

A special version will show user-generated clips spliced between memorable moments of athletes celebrating their sporting achievements and will be broadcast at Visa London 2012 Party in the Mall. The party will be shown live on BBC One.

A larger collection of clips will be available on the London 2012 website and the video will be supported by press and outdoor advertising promoting the Visa London 2012 Part.

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