Nokia and Lonely Planet offer travel guides

Nokia, the handset maker, has signed a deal with Lonely Planet to offer downloable city guides through its Nokia Maps software. The service, which includes over 100 destinations, will launch today (August 19).

The guides will offer users information about local restaurants, shops and accommodation, as well as information on popular tourist attractions and nightlife.

Maximilian Schierstadt, Nokia context based services head of media partnerships, says the deal will allow the handset brand to “continue to innovate” through its Nokia Maps software.

Nokia marketing director Will Harris says the software has been a key focus for the brand over the last few months.

Meanwhile, Nokia has also launched the Nokia 8800 Carbon Arte – a phone made from carbon fibre, titanium, polished glass and stainless steal – in a bid to attract high-end consumers to the brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here