“The Hoff” launches into social networking

David Hasselhoff, the singer and former Baywatch actor, has started his own social-networking website – Hoffspace. The new website will replace his MySpace profile as his main channel of communications with fans.

The website is designed to help “the Hoff” communicate with his fans using his official website, instead of via his MySpace profile. Over 12,000 fans have already joined the new website.

Hasselhoff, currently appearing as a guest judge on America’s Got Talent, says the site will help him communicate more easily with his fans around the world.

He adds: “I realised that while two people from two entirely different countries and backgrounds may seem to have nothing in common, the only thing they might have in common is me.

“So I decided to start a network where people from across the world might come together and get a conversation started over me,” he writes on Hoffspace.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here