Yell.com launches first TV work

Yell, the directory company, is launching its first TV advert for its online service, Yell.com. The campaign, which breaks tomorrow (August 20), aims to highlight the “breadth and depth” of the service.

The ads, created by Mother, are based around the experience of a party planner and his long-suffering assistant. The campaign will include a series of executions that follow preparations for a party for a Surrey schoolboy.

The first execution will break in the half time ad break of the England and Czech Republic football match on Setanta Sport. The campaign will also include radio sponsorship, video-on-demand and online. It will run until March next year.

Yell’s “walking fingers” and individual product logos have also been refreshed to coincide with the launch of the TV ads.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here