Ladbrokesbingo.com is launching a £3m TV campaign next month that aims to “celebrate” the nation’s love of bingo. It will feature giant multi-coloured bingo balls rolling through the streets of Liverpool.
The ads, which have been created by M&C Saatchi, will introduce bingo on a “big scale” to the city. It will show the giant balls hurtling past iconic Liverpool landmarks such as The Liver Building, The Steble Fountain, St George’s Hall and Museum Steps, and the Lark Lane.
Charlie Goodenough, acquisition marketing manager at Ladbrokesbingo.com says: “We wanted to represent the exciting nature of the game and the giant bingo balls will make an impact on both Merseyside and across the country.”