Christian Aid in marketing shake-up after review

Christian Aid has promoted Matthew Reed to marketing and supporter director as part of a shake-up of its marketing team. It follows the departure of top marketer Jeff Dale last month (MW July 24).

The charity has also appointed Tom Barrett as head of lifestyle marketing. He has been consulting for the charity and previously worked at ad agency Grey.

The appointments complete a review of its marketing team that was triggered by the departure of marketing and communications director Kate Phillips in December last year.

The marketing team has been separated from the communications division and moved into its supporter relations department. That department has since been combined with the church and community department, which Reed previously headed.

Dale, who was head of marketing and supporter relations, left Christian Aid last month after decliningto take up any of the new roles on offer after the restructure (MW July 24). The marketing and fundraising elements of Dale’s job have now been split.

Meanwhile, the charity has also promoted head of community Paul Langley to head the innovations division. Ruth Ruderham, who was previously head of supporter development at Friends of the Earth, has been appointed as head of fundraising.

The charity is currently seeking an ad agency after incumbent Shop closed down. The new agency will work closely with Barrett.

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