Virgin Radio football show seals sat-nav sponsorship

RnR-GarminVirgin Radio, the soon-to-be relaunched national commercial station, has signed Garmin Satellite Navigation as the sponsor of its Rock’n’Roll football show. The deal begins at the start of next week.

The sponsorship will target away-fans, offering them an online tool that will help them navigate their way to and from away matches.

It will be supported online and through pre-recorded trails and ads that will highlight away-games that fans could go to that week. The campaign will also include competitions to win Garmin systems. The deal was negotiated by OMD UK.

Rock’n’Roll football, which is presented by DJ Russ Williams, will also include a Fantasy football game, which offers players the chance to win a share of £50,000. It is to be supported on-air and online.

Virgin Radio was acquired by TIML, a subsidiary of Times of India, earlier this year. It is due to relaunch as a multi-platform music and entertainment radio brand later this year. The station has already started the process of removing branding from images on its website through a game called Spot the Virgin (MW July 31). The initiative asks the website’s 250,000 VIP users to weed out Virgin logos and imagery.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here