Timberland campaign strengthens outdoor brand

Timberland is launching a new campaign aimed at re-establishing its values as an outdoor clothing brand. The first of three executions breaks on Sunday (August 24).

The campaign is the first work created Leagas Delaney since it won the £5m account earlier in the year. The first ad, called Podium, shows a man’s ascent up a mountain to reach his “personal podium” at the summit, with the reward of a breathtaking view.

It will launch during the European Grand Prix in Valencia this weekend, but will also appear in 250 cinemas, to coincide with the release of Ben Stiller’s action comedy Tropic Thunder. An online banner advertising campaign links to an online game called Unexpected Obstacles.

In June, Timberland split its media account between the7stars, which handles media buying, and Naked Communications, which handles planning. The account was previously held by Initiative.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here