Chelsea Football Club is launching a children’s magazine for its Junior True Blue members. The quarterly Bridge Kids magazine, which will be delivered free to junior club members, will also be available on the newsstand with its existing monthly title, Chelsea.
The Premier League football club has appointed John Brown Kids to produce Bridge Kids and its website. The magazine will contain football facts, puzzles, player interviews and a comic featuring Chelsea FC mascot, Stamford the Lion.
The football club is also launching an online magazine and electronic match-day programme aimed at international fans in what it says is a first for a football club or sporting association.
Fans will be able to sign up for the e-programme on a match-by-match basis, available one hour before kick off, while the e-magazine will be available monthly. Both publications will also be available on a yearly subscription.
International fan club members will receive the e-magazine as part of their membership package from September. The e-publications can be accessed from anywhere in the world once a subscription has been set up. The publications will cost £2 for the e-programme and £2.50 for the e-magazine.